In the late 90’s when his birthplace was in the middle of atrocities, Ferdi realized the importance of documenting history. After journalism studies he begun working for daily newspapers in Kosovo and collaborated with international news agencies. His work culminated when he was commissioned by the government of Kosovo to document the independence declaration. He produced work for various French and international media in Europe, Middle East and the Balkans. Besides his freelance work he is the cofounder of Filmotekë Pictures and contributor for Getty Images.